LiftTest: A Bootstrap Proportion Test for Brand Lift Testing

A bootstrap proportion test for Brand Lift Testing to quantify the effectiveness of online advertising. Methods of the bootstrap proportion test are presented in Liu, Yu, Mao, Wu, Dyer (2023) <doi:10.1145/3583780.3615021>.

Version:	0.2.0
Suggests:	testthat (≥ 3.0.0)
Published:	2024-01-10
Author:	Wanjun Liu [aut, cre]
Maintainer:	Wanjun Liu <waliu at linkedin.com>
License:	GPL (≥ 3)
NeedsCompilation:	no
CRAN checks:	LiftTest results

Documentation:

Reference manual:

LiftTest.pdf

Downloads:

Package source:	LiftTest_0.2.0.tar.gz
Windows binaries:	r-devel: LiftTest_0.2.0.zip, r-release: LiftTest_0.2.0.zip, r-oldrel: LiftTest_0.2.0.zip
macOS binaries:	r-release (arm64): LiftTest_0.2.0.tgz, r-oldrel (arm64): LiftTest_0.2.0.tgz, r-release (x86_64): LiftTest_0.2.0.tgz, r-oldrel (x86_64): LiftTest_0.2.0.tgz

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